As I write this, the Automobile Driving Museum, or ADM, has been closed for two months due to Covid-19 restrictions. However, employees and contractors such as myself have been working behind the scenes in preparation for the eventual reopening of the museum.
Michelle Annette Leveille at the Lowrider Cruise-In.
I have worked for the ADM for three years. First I was the Creative Designer and Receptionist. When I wasn’t greeting guests behind the front desk during the day, I was at home in the evenings designing the exhibit floor signs that tell visitors about the vehicles on display.
Exhibit floor sign designed by Michelle Annette Leveille.
A handful of general advertisements created by Michelle Annette Leveille for the Automobile Driving Museum.
I also created general advertisements for the museum. The ADM is different from other car museums because not only does it display a large collection of vehicles, it also keeps them all in running order and takes guests on rides in them on Sundays.
Save-the-Dates by Michelle Annette Leveille
Advertisements for car shows and cruise-ins by Michelle Annette Leveille
Once the save-the-dates were approved and plans for the show were finalized, we would add the logos of sponsors, food trucks, and live bands to print the final advertisements. The person who won Best-In-Show sometimes won my show poster as a prize, or a portrait of their car featured on the next year’s flyers.
Jim Plowden with his award-winning MG race car and British Car Show poster by Michelle Annette Leveille
The interior of the Museum is constantly changing according to whether they are hosting an event or a traveling exhibit, or rotating their collection of vehicles. Lately they’ve been creating their exhibits in-house, by pairing my educational wall panels with vehicles owned by the Museum.
Sample exhibit panels from the British Invasion corner, illustrating how European policies after World War II led to the mass-production of sports cars in America.
Wall panels from permanent exhibit about the Ford Model T, focusing on Henry Ford, the Evolution of the Model T, the origin and results of the Five Dollars a Day policy, and the socioeconomic affects of the Model T on the world.
Smaller graphics, but equally important, include placards that are placed in front of objects that warrant special recognition, such as concours d’elegance vehicles that won awards, or artifact displays. I created a unifying certificate design motif that can be seen in the images below.
Placards for Museum artifacts created by Michelle Annette Leveille for the Automobile Driving Museum.
Some of the most rewarding images that I created were for t-shirts sold in the gift shop. It was so nice to see my artwork being worn by people at events.
As Creative Designer, I was also entrusted with generating social media imagery. Here are some posts that I made specifically to promote good hygiene during the pandemic this month, as our Museum is planning to open soon.
Social media posts for June 2020
Thank you for reading. I hope to display more imagery here soon.
In case you are interested in visiting the Automobile Driving Museum, it is located at 610 Lairport Street in El Segundo, California. Their phone number is (310) 909-0950 and their website is at www.theADM.org. I’ll end this page with a map I designed on the back of a postcard. Hope to see you there soon.
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